Welcome to People & Business Boutique
My name is Elbrich Batstra and I am an experienced CHRO, I have worked with some of the fastest-growing scale-ups in the recruitment industry, including facilitating Monster.com’s international expansion and driving hypergrowth at YoungCapital and its parent company, The Works. My expertise spans organizational culture, executive coaching, HR Tech innovation, health management, and high performance in general . As a strategic, creative, and empathetic HR leader, I excel in managing complex situations, driving organizational growth, and unlocking people’s potential to achieve business goals. Passionate about organizational change, I focus on opportunities, value inclusivity, and strive to ensure everyone has a place where they truly belong.

Our Successful Results
At People & Business Boutique, we take pride in our contributions to the success of organizations across various sectors. Our expertise in HR, leadership coaching, and culture development has led to measurable outcomes. Here are some of our highlights:
20+
Years of Experience
With over 20 years of experience, provide strategic HR advice that helps organizations became award winning and unlock their full potential.
55+
Coaching Programs Completed
Our coaching programs have supported leaders and teams in achieving growth and improved performance.
12+
Successful Culture Transformations
We have guided companies in developing inclusive, safe, and innovative workplace cultures that contribute to lasting success.
Stories about our Way of Working
As a founder, I’ve not always valued HR leaders but with Elbrich it is different she truly gets how people and businesses work together. She is a true generalist who think’s strategically, act entrepreneurially, and brings energy to every organization she touches. She can create and created vibrant cultures, align the brand with the internal organization, and bring out the best in people. If you’re looking for someone who can help turn your vision into a thriving reality, People & Business Boutique is the perfect place to start.
Hugo de Koning
Founder of YoungCapital
During her time as CHRO at YoungCapital, Elbrich proved to be a remarkable strategic HR leader. Her vision on people and organization not only brought innovative solutions but also fostered a culture where individuals could thrive and fully develop and most important be true selfs. She is a true professional who consistently combines her expertise and experience with a human-centered and decisive approach. As a leader, I could always rely on her, whether during challenging times or in achieving ambitious growth. Elbrich is an inspirer and a strategic thinker who truly makes a difference.

Ineke Kooistra
CEO
“I have collaborated with Elbrich on multiple topics, and to me, she is the ultimate example of the modern Chief People Officer. She views HR as a business rather than a support department, places people at the center, and drives growth for organizations, departments, and individuals. She truly works from a strategic perspective while keeping a clear focus on tactics and operations. She’s an entrepreneur within the company or an advisor who genuinely understands and improves entrepreneurs and organizations. She has achieved an incredible feat at Young Capital and is my go-to professional for everything related to HR.”

René Hofma
Founder of Result Recruitment Group, investor in companies in digital marketing, media, platforms, and eCommerce.
Working with Elbrich is, and has always been, an absolute privilege. As an experienced CHRO, she combines deep expertise in HR/People & Culture, and leadership with an authentic, approachable style that makes collaboration both seamless and inspiring. Elbrich has a rare ability to navigate complex challenges, from driving DEI initiatives to scaling high-growth organizations, all while maintaining a laser focus on creating impactful, sustainable change. Her strategic vision, out-of-the-box thinking, and insightful approach to any challenge elevate every project she touches.
On a personal level, I owe her a lot. She gave me my first opportunity outside academia, and her mentorship and belief in my potential have been instrumental in my journey. I would not be where I am today, if it hadn’t been for her courage to try something that hadn’t been done before. Anyone fortunate enough to work with Elbrich will find not only a brilliant professional, but also a trailblazer that will help them achieve their goals, and simply put: get shit done.

Marcia Goddard
Founder, CEO Brain Matters
Contact Us
Ready to create a workplace that thrives? Let’s make HR magic together.Contact Us to learn more about how we can support your organization.
